Wide Awake Coffee

Wide Awake Coffee is a specialty roaster founded by Rutger Callewier and Senina Cojocari in Brussels, Belgium. The roastery has expanded from a single Dansaert address into a three-location operation across the Belgian capital, built around producer relationships that the company describes as long-standing and a catalog organized into twelve named series.

The original production space occupied a building on rue de Flandre in the working-class Dansaert neighborhood. By 2022 that address had been converted into a brew bar, while roasting and quality control relocated to a separate facility the company calls The Atelier. The Coffeevine described Wide Awake as a small specialty roaster under dual ownership, pointing to an owner-operator structure rather than outside-investment growth. A second retail café followed at Flagey, and a flagship was established near St. Catherine in the city center.

Wide Awake sources single-origin lots across multiple producing countries. Current offerings include two Brazil-Colombia espresso blends sourced from Fazenda Nunes and Santa Hedwirges, a washed or natural Colombian from Finca Bethel, and two Rwandan lots — Muzo (espresso) and Simbi (filter) — from the Muzo and Simbi washing stations. Espresso coffees run €11 to €14; filter slightly higher. The roastery also produces Brew Bags, pre-dosed and sealed single-origins for immersion brewing, extending the range beyond café visits. A wholesale program serves cafés, restaurants, and offices on a long-term partnership basis.