OR Coffee Roasters

WAY Coffee Roasters operates out of Ghent, Belgium, running a roastery, multiple café locations, and a dedicated training academy under the same brand. The founding date and founder are not publicly documented in available sources, but the operation is built around specialty coffee at several touchpoints — from roasting to retail to education — which is uncommon for a city-based roaster of its scale.

The roaster goes by way.gent and markets under the name WAY Specialty Coffee Roasters. Their Shopify storefront and multi-location footprint suggest a brand that has grown beyond a single café into a more integrated coffee business, with wholesale and direct-to-consumer channels running in parallel. The inclusion of a training academy (listed as a distinct section of their site) points toward a mission that extends into professional development and home brewing education.

On the roasting side, WAY works with single-origin lots — their Brazil Bota Fora is sold as a Nespresso-compatible capsule, described as carrying notes of chocolate, nuts, and a creamy finish, positioned for espresso and coffee cocktails alike. The capsule format alongside a loose-leaf retail shop and café network covers a wide distribution range. They have also collaborated with local spirits producer Dada Chapel on an espresso martini bundle, pairing the Brazil Bota Fora with a 23% coffee liqueur — a move that situates WAY within Ghent's broader food and drink culture rather than purely within specialty coffee circles.