About Morgon Coffee Roasters
Morgon Coffee Roasters is a specialty roastery in Gothenburg, Sweden, operating from a converted crane warehouse on the Lindholmen waterfront. The roastery focuses on light-roast single-origin filter coffees from East Africa and Latin America, supplies a regional wholesale program, and was featured in Sprudge's Coffee Design series.
About
Morgon Coffee Roasters is the Gothenburg specialty roastery whose dockside warehouse roastery on Anders Carlssons Gata has become the visual shorthand for modern Swedish coffee outside Stockholm. The space — set inside a converted crane warehouse on the Lindholmen waterfront — pairs a working roastery with a tasting bar, and the operation has been one of the most-profiled second-tier Swedish specialty names of the past decade.
Morgon's setup in the converted Kran 42 warehouse is part of the story: it gives the roastery a sense of place that small espresso-bar-fronted operations don't have. The brand identity, the white-on-wood roastery interior, and the deliberately spare bag design have made the roaster a regular subject of design-led coffee press.
Morgon roasts at the lighter end of the Nordic spectrum — single-origin filter coffees dominate the lineup, with rotating microlots from East Africa and Latin America. The wholesale program supplies Gothenburg and the wider region, and the subscription ships across Europe.
In the Press
Third-party coverage of Morgon Coffee Roasters.
- Sprudgesprudge.com/coffee-design-morgon-coffee-roasters-in-gothenburg-sweden-176469.html
- The Coffee Vinethecoffeevine.com/blog/news/roaster-profile-morgon-coffee-roasters
- Kofiowww.kofio.co/morgon-coffee-roasters/about-us
- Wanderlogwanderlog.com/list/geoCategory/1861848/best-coffee-roasters-in-gothenburg
Coffee & Beans Review
[Sprudge included Morgon in its Coffee Design series](https://sprudge.com/coffee-design-morgon-coffee-roasters-in-gothenburg-sweden) — a notable recognition signal in modern specialty press — and [The Coffee Vine has profiled the roastery](https://thecoffeevine.com/blog/news/roaster-profile-morgon-coffee) on its blog. The roastery is consistently included in editorial roundups of Gothenburg specialty coffee, including the broader Scandinavian-roasters lists that international subscription clubs use to curate their seasonal selections.
The Kran 42 roastery on the Lindholmen waterfront is best reached by the cross-harbor ferry from central Gothenburg — a five-minute crossing that drops you within a short walk of the door. The tasting bar is intentionally small but well-equipped, and a visit during roasting hours is the closest you can get to seeing a modern Swedish specialty operation in real-time without booking a private tour.
Coffee at a Glance
- Roaster status
- PR Enriched
- Roasting style
- Relationship-driven specialty roasting, fruit-forward and origin-expressive
- Best coffee drinks
- Latte, Espresso, Filter brew
- Best buying path
- In store
- Online beans
- Check availability
- Specialty transparency
- Limited
Frequently Asked Questions
Where is Morgon Coffee Roasters located?+
Morgon is at Anders Carlssons Gata 30 in the Lindholmen neighborhood of Gothenburg, Sweden — an industrial waterfront area with outdoor seating by the docks.
What makes Morgon stand out in Gothenburg's coffee scene?+
Morgon was founded by three operators with nearly forty years of combined coffee experience who were already embedded in Gothenburg's specialty scene. That depth of background, combined with a visible working roastery and a waterfront setting, sets it apart from most café-first concepts.
How would you describe their roasting style?+
Morgon focuses on specialty coffee with a relationship-driven sourcing approach. Customer impressions point to fruit-forward, origin-expressive coffees across both their filter and espresso ranges.
Can I order beans online and do they ship internationally?+
Yes. Morgon ships worldwide with free tracked shipping — within Sweden on orders of two 250g bags, and internationally on orders of four to seven bags. Orders ship on Tuesdays and Thursdays; the subscription ships on the first Thursday of each month.
What drinks do visitors most often recommend?+
Reviewers most frequently mention the latte and espresso, with filter coffees praised for their fruity character. The outdoor harbor setting is consistently cited as part of what makes the visit worthwhile.
What is the atmosphere like at the roastery?+
Morgon is a working roastery first — guests can watch roasting and packing in action. The space is compact and informal, with outdoor seating along the water that draws both locals and visitors looking for coffee with a genuine sense of place.
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