About Midnight Coffee
Midnight Coffee Roasting is a Reno-based coffee company that began in a garage in Santa Cruz, where father-and-son founders Graeson and Craig started roasting before the business grew into a family-run roastery and café. It is known for coffees roasted to emphasize big body, low acidity, and strong mouthfeel, with a “Easy to Love, Hard to Forget” positioning that reflects its emphasis on approachability and flavor. The company says it has partnered with the Genuine Origin Coffee Project for nearly 10 years, underscoring a sourcing model tied to sustainable impact. Its menu often features single-origin offerings and espresso-style light roasts, giving it a focused, contemporary specialty-coffee profile.
About
Midnight Coffee Roasting is a Reno-based coffee company that began in a garage in Santa Cruz, where father-and-son founders Graeson and Craig started roasting before the business grew into a family-run roastery and café. It is known for coffees roasted to emphasize big body, low acidity, and strong mouthfeel, with a “Easy to Love, Hard to Forget” positioning that reflects its emphasis on approachability and flavor. The company says it has partnered with the Genuine Origin Coffee Project for nearly 10 years, underscoring a sourcing model tied to sustainable impact. Its menu often features single-origin offerings and espresso-style light roasts, giving it a focused, contemporary specialty-coffee profile.
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