About Black Rifle Coffee Company
Black Rifle Coffee Company is a U.S. coffee brand founded in 2014 by former Green Beret Evan Hafer, and its identity is built around veteran roots and a military-style ethos.[3] The company says it imports high-quality beans, then personally blends and roasts them before shipping directly to customers, emphasizing a hands-on production model rather than a purely retail-facing one.[6] Its lineup is known for bold roast profiles and high-caffeine blends, with a brand voice shaped as much by its pro-military positioning as by its coffee program.[2][3]
About
Black Rifle Coffee Company is a U.S. coffee brand founded in 2014 by former Green Beret Evan Hafer, and its identity is built around veteran roots and a military-style ethos.[3] The company says it imports high-quality beans, then personally blends and roasts them before shipping directly to customers, emphasizing a hands-on production model rather than a purely retail-facing one.[6] Its lineup is known for bold roast profiles and high-caffeine blends, with a brand voice shaped as much by its pro-military positioning as by its coffee program.[2][3]
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